As businesses grow, they have to strive harder to promote themselves and grow, as a brand. This necessitates careful planning and strategy. It involves connecting with more people, maintaining relationships with existing ones and creating engagement which is a must-have for promotion. To establish and grow your brand more, there are quite a few good strategies used by marketing experts and we emphasize a few so as to get a real view, for brand promotion. Every business house today is trying effective ways to promote their business. They realize that they need something that will stay in people’s eyes for a long time. The recall value should be short, simple and crisp. However nowadays, we rarely see a marketing strategy that has a long-lasting impact on the target audience. That is where we feel that creating catchy corporate calendars and diaries is an effective strategy cum initiative that will business houses promote the brand. Internally within the organization as also externally, with a smart gifting and/or promotion strategy. ‘Printing on paper is outdated’. Today we are justified to feel so. But printing corporate calendars and diaries is still the most effective way of business expansion and creating your own business identity. Calendars and diaries both have their separate identity and importance. One thing common between them is - it stays with the person or the brands for a longer time which will of course impact business from a marketing perspective. Let's weigh our case - how calendars are better than other ad platforms. Assuming someone preferred to advertise on radio over the calendars, it may not reach the targeted audience. Because while your ad is aired, with huge amount of listeners you can’t say whether it will reach to exact target audience. Also, even if luckily it did reach, the cost of airing the same advertisement for a year will be heavy and has the likelihood to get diluted in terms of listeners having the patience to listen to it as time passes. But in case of the calendars and diaries, they will stay associated with the audience for longer time, as it is used for at least for a year – the period that a calendar or diary stays valid. It will help build loyalty and will create a brand image in the industry. Additionally, personalized touch helps in terms of the right target audience. A business house always looks professional with calendars and diaries with their logo and name on them. Also, visiting a potential customer with this kind of professionalism creates an impression of your organization which will help in connecting work wise and to build trust. Further, both, the diaries and calendars are meant to create a good working habit by scheduling and noting the work. Maintaining them by having a daily plan demonstrates ownership and closure. That in turn, is a sign of a true professional. Apart from this, they can be widely used for corporate gifting. Gifting corporate diaries not only shows gratitude towards your employees but will also motivate the team to work harder. Especially if you have someone younger or fresher, this diary will be in his/her lifetime memory, as a gesture from the organization. Plus, the gifts will help to gain visibility through your team whenever they use it outside of the company’s campus. Also, gifting the diary to clients will always help them remember it as a good gesture and your organization. Small changes make huge differences; anyone having an eagle eye will catch the difference immediately. With all the above mentioned benefits, it will definitely help one to improve and grow the business rapidly. Calendars and diaries thus provide all in one solution for creating impression, building confidence in client’s eyes and create great relationships emphasizing professionalism of individual and of the company.